Tuesday, September 09, 2008

Virtual Loyalty cards

What is possibly the first leveraging of information card technology was announced today by aptly named "fun communications": the virtual loyalty card.
WebCard Loyalty offers customers, dealers and the issuers of customer loyalty cards true added value. For the customers, the virtual loyalty card means that different user names and passwords are now a thing of the past. The technology is based upon the open standard for information cards that is available for almost all operating systems and browsers. Also, for example, information cards are implemented in the Windows CardSpace™ technology. CardSpace provides a reliable and secure authentication and authorization mechanism (User-Centric Identity Management), which due to its Client technology is immune to phishing attacks. The login process is significantly simplified. Dealers benefit from this as well: It raises the entry barrier, increases the utilization volume, as well as enhancing the data quality. Not only this, but the virtual loyalty card provides both dealers and identity providers with an instrument for targeted marketing measures (bonus point programs, discounts on partner sites, partner advertising, coupon promotions) that enable them to build up long-term customer and partner loyalty. The customer identification and improved customer profiles open up interesting and profitable business models within the partner network.

Privacy, security - and targeted marketing! It's the holy grail, isn't it?

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