Tuesday, August 14, 2007
More on reputationChris Ceppi has an interesting post today looking at the implicit web and the Attention Trust (which I commented on almost exactly 2 years ago as the " Dewy-eyed Org of the month"). Ceppi rightly states that "An attention data parsing algorithm that can produce a precise identity profile could have a profound impact." But whether that's a positive impact is something neither of us is sure of. As Ceppi says:
Almost all proposals to use the so-called "attention" data are premised on the idea that we only look at those things that we are actively seeking. Remember that the next time you're in traffic that's come to a halt because of: a) two cars on the side of the road after a fender-bender; b) a herd of goats eating grass or c) a flashing sign with no actual information on it. Often we give a bit of attention to something because we're distracted or bored. By mindlessly collecting (but not weighting) all of these "attention bits," an aggregator can get quite a misguided image of us, or reputation for us. And, as any politician can tell you, it isn't the things you do intentionally that get remembered...
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